Image Mechanics - Digital Creative Agency - Sydney, Australia

MTV International

Exile Films came up with a unique way of marketing MTV International when they created the crazy story of Rodney Grey, an air guitarist who becomes an air massage cult leader. They asked us to come up with the digital marketing goods to send Rodney viral.

We created brand content and interactive components, collaborated with experimental programmers, built branded MySpace, gaming and on-line virals. The campaign aired in 24 countries including North America. It was so successful, some people still think Rodney's real.

We delivered:

Website Creative and Art Direction, Design and Development of Myspace Profiles, On-Line Games and Interactive Virals
with; TVC: Exile Films, Processing: Christian Schneider, Interaction: Kentaro Yamada.